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Choosing Discount Rates for NPV Under Market Efficiency

Article Quant Q&A · Author: robertspierre

Summary

The discussion addresses a perceived conflict between positive net present value and the efficient frontier. It clarifies that the discount rate is not generally chosen as the realized return of a single alternative investment. One answer suggests using a company’s weighted average cost of capital, or a rate assembled from public rates with inflation and risk adjustments when that measure is unavailable.

A second answer emphasizes that expected cash flows reflect probabilities and investor beliefs, and that investors can disagree about outcomes, risk preferences, and asset distributions. An investment can appear to have positive NPV to someone whose beliefs differ from market consensus, while persistent structural outperformance would challenge the claim that the market is efficient. The discussion also notes that assets with similar expected cash flows and aggregate risk can distribute gains and losses differently, shaping individual preferences. These are conceptual explanations rather than a worked valuation; the appropriate discount rate and risk adjustments depend on the investment and investor assumptions.

Key ideas

  • A discount rate is not simply the return of a chosen alternative investment.
  • Company WACC or a risk-adjusted combination of rates may be used to estimate the discount rate.
  • Expected cash flows depend on probabilities and beliefs about possible outcomes.
  • Investors can value different risk distributions differently even when aggregate risk is similar.
  • Persistent structural outperformance would be inconsistent with the discussion’s notion of market efficiency.

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Full text
# NPV and efficient market hypothesis


# NPV and efficient market hypothesis












If I have an opportunity of investment, let's call it investment (A), that costs $I$ in year 0 and gives me $CF_1$ in year 1, I will accept it only if $NPV>0$

$NPV = -I + \dfrac{CF_1}{1+k} > 0$

Now in order to discount the cash flows I have to choose $k$, the discount rate. $k$ will be the interest rate of an alternative investment with the same risk. Of course I don't choose a random investment as the alternative investment, but the best investment at the same risk, that is, the investment with the highest return but with the same risk.

This alternative investment, call it investment (B), is then at the efficient frontier. But how can investment (A) have a higher return then this alternative investment to begin with, given that investment (B) is at the efficient frontier?

Stated otherwise, If I choose investment (A), in year $0$ I will pay $I$, and after waiting one year, I will put $CF_1$ in my pockets.

If I choose investment (A), in year $0$ I will pay $I$, and after waiting one year, I will put $I(1+k)$ in my pockets.

I then choose (A) over (B) if the amount I receive after one year is greater in (A) than in (B), that is, if

$CF_1 > I(1+k)$

which is equivalent to the NPV condition.

But if investment (B) which return $k$ is at the efficient frontier, how can this last equation be satisfied at all? The best that (A) can do is give the same return as (B). So there should be no investments at all with $NPV>0$.

Or do I discount the cash flows with the rate of return of an alternative investment that is not at the efficient frontier? But in so doing I am ignoring an opportunity investment. I could invest the sum $I$ at that investment which is at the efficient frontier, and I would ignore that.

## Answer by Philipp S (score 2)

https://quant.stackexchange.com/a/49333

The assumption that the discount rate should be derived from the IRR of an alternative investment is not correct.

Commonly the WACC of the company (or the WACC of the funds needed for the investment if it is standalone) is used. If this is not available, you could make use of a combination of publicly available rates and some risk-adjustments: risk-free interest rate + inflation + risk adjustment.

## Answer by demully (score 1)

https://quant.stackexchange.com/a/49335

Note that CF1 is a weighted average of possible future outcomes, about which it is possible for different investors to have different beliefs and risk preferences.

NPV = -I + sum(p(i) * CFi1) /(1+k) across i possible outcomes

If your beliefs about B give you confidence it's on the efficient frontier, then there is indeed no reason to buy A. B is already the best one can get for its risk profile. A might be as good as B. In which case, you would be indifferent between two different optimal alternatives. But if NPV(A)>NPV(B), then B cannot indeed be on the efficient frontier.

You buy A if your beliefs about A or B are different to someone else's, ie the market consensus. Whether or not, you, I or anyone else believes that the market is weak/semi-strong/strong efficient or not, all of us would recognise (and hopefully accept!) that belief in efficiency is far from universal across the market! Different investors will hold different views about both A and B. There would be no market to trade if they didn't!

Suppose for argument's sake that you preferred B and I preferred A, on account of differing views on the likelihood of different CF1 scenarios. The market is still efficient if neither of us has a persistent or structural advantage over each other. If we do this again and again, and we come out evens, neither of us has been able to buck the market. The market remains efficient, because neither of us have been able to generate or discern better prices ourselves.

Plus it is possible to have two alternative assets with the same E(CF1), the same level of aggregate risk, but different distributions of risk. Consider a choice between a fair 80:20 versus a 20:80 bet. Which one is "riskier"? Clearly, neither. There's a simple trade-off between the probability and magnitude of profit and loss. Some people might prefer the high chance, small win; others to tolerate the high chance of the small loss to avoid the chance of the big loss. Different people will have a different "k" here, which is a critical concept eg in insurance.

Shown in full with attribution under the source's licence. Licence: CC BY-SA 4.0 (Stack Exchange)

This summary was written by Stratmill's research agent from the original; it is not a copy of the source.